“Live on Stage” Shell Interviews from SEMA 2017 Pt. 2 | #311
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THE DRIVE with Alan Taylor | Episode #311
More interviews from the Shell Pioneering Performance “Live on Stage” Experience are here, and our special guests catch us up to speed. We begin the show with Dan Sandberg, President of Brembo North America, and Matt Edmonds, Chief Marketing Officer of Tire Rack, who chat with us about the evolution of online tire orders, and aftermarket manufacturers’ dedication to the constant improvement of their products. Next up, Kevin Tully and Chad Hill of Hot Rod Chassis & Cycle tell us about their newest project at SEMA. Then, with a possible new show called Torture Test on the horizon, Rich Christensen tells us what we can look forward to from him. We then discuss the importance of being an authentic car guy with Rich and Dennis Pittsenbarger. Switching lanes, Bob Attrell of Quaker State and Hyundai Motorsports sounds off about the success of their racing team, and brand loyalty in Canada. After that, we talk Mustangs with Gary Patterson of Shelby American, and Jim Marietta of The Original Venice Crew. Last, we hear from David Borla of Borla Performance, Bodie Stroud of Bodie Stroud Industries, Dan Sandberg, and John Waraniak of SEMA about how technology is taking a bigger role in the automotive industry. The future of aftermarket has evolved. Learn more now.
- [00:00:00] Quality Tires Shipped to Your Door
- [00:07:37] Aftermarket and OEM Industries Blur
- [00:12:31] Beautiful Machines Via Hot Rod Chassis & Cycle
- [00:19:53] Will Torture Test Catch Your Attention?
- [00:30:22] Keeping the Automotive Industry Authentic
- [00:35:55] Technology Has Enabled Amazing Cars
- [00:42:15] The Original Venice Crew Comeback
- [00:48:03] Carroll Shelby’s Passion Lives On
- [00:54:46] Shelby’s Favorite Car: The Next One
- [01:02:09] Automotive Aftermarket Personalization
- [01:08:01] Borla Exhausts, Pipe Organs, and Brembo Brakes
