The Shell Pioneering “Live on Stage” Experience had a wealth of automotive knowledge crossing the stage at the 2017 SEMA Show. The aftermarket industry is changing rapidly and the OEMs…
More interviews from the Shell Pioneering Performance “Live on Stage” Experience are here, and our special guests catch us up to speed. We begin the show with Dan Sandberg, President of Brembo North America, and Matt Edmonds, Chief Marketing Officer of Tire Rack, who chat with us about the evolution of online tire orders, and aftermarket manufacturers’ dedication to the constant improvement of their products. Next up, Kevin Tully and Chad Hill of Hot Rod Chassis & Cycle tell us about their newest project at SEMA. Then, with a possible new show called Torture Test on the horizon, Rich Christensen tells us what we can look forward to from him. We then discuss the importance of being an authentic car guy with Rich and Dennis Pittsenbarger. Switching lanes, Bob Attrell of Quaker State and Hyundai Motorsports sounds off about the success of their racing team, and brand loyalty in Canada. After that, we talk Mustangs with Gary Patterson of Shelby American, and Jim Marietta of The Original Venice Crew. Last, we hear from David Borla of Borla Performance, Bodie Stroud of Bodie Stroud Industries, Dan Sandberg, and John Waraniak of SEMA about how technology is taking a bigger role in the automotive industry. The future of aftermarket has evolved. Learn more now.
[00:00:00] Quality Tires Shipped to Your Door
[00:07:37] Aftermarket and OEM Industries Blur
[00:12:31] Beautiful Machines Via Hot Rod Chassis & Cycle
[00:19:53] Will Torture Test Catch Your Attention?
[00:30:22] Keeping the Automotive Industry Authentic
[00:35:55] Technology Has Enabled Amazing Cars
[00:42:15] The Original Venice Crew Comeback
[00:48:03] Carroll Shelby’s Passion Lives On
[00:54:46] Shelby’s Favorite Car: The Next One
[01:02:09] Automotive Aftermarket Personalization
[01:08:01] Borla Exhausts, Pipe Organs, and Brembo Brakes
Who do you picture as the typical lowrider owner – Is it a doctor, teacher, or fireman? Quaker State and Lowrider Magazine have joined forces to create the new video series, “Roll Models”, a show following prominent members of the lowrider community like Caesars Palace CFO, Michael Grey. Joe Ray, Rudy Rivas, and Michael give us a preview of what’s to come on the innovative program.
What is it like to work with such impressive companies like Shell, Shell ROTELLA, and Quaker State? For preeminent car customizer, Tommy Pike, it’s a dream come true. We take a moment to recognize the innovative thinkers and second-to-none products offered by Shell’s family of brands.
What do the SEMA show and FLW Angler Jimmy Houston’s professional fishing career have in common? They both turned 50 this year! Quaker State is joining in on the celebration by partnering with Tommy Pike Customs to create a custom Ram 1500 with tons of impressive modifications including a full vinyl wrap resembling a largemouth bass. We talk cars, boats, fuel efficiency and fishing tips with “America’s Favorite Fisherman”, Jimmy Houston. (more…)
It’s time for round two of our SEMA 2016 coverage at the Shell Pioneering Performance Pavilion with special guest co-host, Jeff Allen of the “Skidmarks Show”. Notable guests this week include: Shawn Langdon, Tom Cotter, Sung Kang, Don Moser, Ashley Corzine, Ethan Dometrius, Vaughn Gittin Jr., Davin Reckow, Matt Lewis, Eric Ables, Don Schumacher, Tony Schumacher, Matt Hagan, Leah Pritchett, Tommy Johnson Jr., Alexis Hernandez, Terry Emig, Joe Ray, Rudy Rivas, and Michael Grey.